Peak Seven Advertising | Florida Ad Agency

Building a brand from scratch with sensational results.

The goal with this branding initiative was to really covey the hand-made qualities, tradition and history behind the products Palm Beach Foods were producing. The Chocorice and Almondra cookies were crafted to be a surprisingly delicious, healthy and portable snack made from all natural ingredients. The 2 separate brands targeted different demographics and we tried to keep this in mind when designing the full branding collateral. One main element we felt would create a great impact and help establish a foundation for the brand was the use of illustrations. Very much in the same fashion that these delicacies are made, the creative team produced a large array of hand drawn illustrations and decorative line art to bring that essence of the product to the forefront. Based on a family recipe passed on from Spain, the illustrations compliment the rich history and through the use of color each flavor is uniquely identifiable and visually intriguing on its own. Overall the two individual brands came out extremely well and the main, corporate site still maintains that same artisan feel as the packaging along with elegant typography and earth tone color scheme to play up the organic and natural qualities embedded in the brand.

Project Breakdown:
PBF Logo • Corporate Site • Business Cards / Stationary / Envelopes • Chocorice logos • Chocorice Boxes • Chocorice Films • Almondra logos • AlmondraBoxes • Almondra Films • Custom Illustrations for all Flavors

Visit website: palmbeachfoods.com