Peak Seven Advertising | Florida Ad Agency

Community Lead Flow Paid/Organic:

This is a visual breakdown of how paid and “free” marketing flows by channel. Each of the paid channels, including third-party sites like Zillow and Realtor.com have their own line item on the budget. This is all part of our meticulous and transparent tracking of data and metrics in order to focus the budget on the top-performing channels and maximize brand awareness and market share.
Analytics Strategy + Lead Flow

Attracting traffic and engaged users to your website is important. It’s also crucial to study the behavior patterns of users, popular pages, and resources that generate the most leads on your website. Analytics reports provide this valuable insight. We observe patterns to discover details about your traffic, such as the percentage of users that are interested in the different types of homes you offer. We also monitor which specific campaigns are performing at the highest level, out of all the leads that are being generated all the way down to the sale inside your CRM. We don’t strictly measure performance by how many leads were generated but also by the quality of leads that are qualified. Tying in Google Analytics data with CRM data is crucial to making quick decisions.

We also develop live business intelligence dashboards that bring together data from all sources from Google Analytics to your CRM. Dashboards allow us/you to take the pulse of your marketing campaign in real-time. Our primary focus is to generate new, high quality converting leads.

Brief Real Estate History: How We Got Started

Peak Seven has been involved with real estate since 1994 when we pitched and won our first community marketing/creative presentation for Transeastern Homes.

That started a long run of real estate marketing and branding and has not stopped.

We have marketed every aspect of the sales cycle (including international) from pre-construction, new inventory, rental, auctions, condo conversions, priority reservations and more while constantly monitoring the proforma based on sales and conversions.

Book a quick call with our CEO to see if we are a good fit for your community branding and marketing or just talk about the real estate market in general.