Overview of Capabilities
Peak Seven has extensive B2C and B2B experience working in a variety of verticals such as yachting/boating, fitness, spirits, and real estate. We are unique in that we offer up the full scope of the agency’s in-house team in our flat rate retainers based on an allocated amount of hours. This allows us to pivot the strategy as needed and lets our clients ask for services without being “outside the scope”. We understand the scope will fluctuate as needs adjust based on marketing initiatives.
ACCOUNT MANAGEMENT
- Highly Skilled Account Managers/Coordinators
- Client Strategy
- Meetings, Phone/Zoom and Written communication
- Market Expertise and Knowledge
- Coordinate/negotiate Outside Vendors
BRANDING
- Brainstorming and Strategy
- Competitor Research
- Market Research
- Customer/User Persona
- Brand Identity
- Logo Design
- Brand Messaging
- Brand Positioning
- Brand Voice
- Typography Selection
- Color Palette Selection
- Traditional Media Creative Design
- Digital Media Creative Design
- Style Guide Creation
- Style Guide Implementation
DIGITAL MARKETING
- Lead Generation Campaigns
- e-Commerce campaigns
- Event Marketing campaigns
- Strategy + Implementation
- Creative Design + Ad Copywriting
- Major Ad Channel Support for Google Ads, Microsoft Ads, Facebook/Instagram Ads/TikTok Ads
- Media Channel Management for Zillow, Realtor.com
- Display & Native Ad Channels
- Support for Programmatic/OTT/Device ID/Call campaigns
- Audience Engineering and Management optimizing GEO/Demo Targeted re-Targeting
- Campaign Architecture
- Accurate Campaign Reporting
- Call Tracking
- Live Dashboards
SEARCH ENGINE OPTIMIZATION (SEO)
- Local SEO
- Link Building
- Off-Page SEO
- Conversion Rate Optimization
- Shopify SEO
- Keyword Research
- Comparing keywords against competitors
- Detailed SEO Reporting
- Technical On-Site Optimization
- Targeted Content Development
- Google Schema
- Best Practices to increase SERPS ranking
- Local Citation Building
- Review and Overhaul of Website Menu
- Content Writing
SOCIAL MEDIA
- Strategy, Implementation
- Content Creation
- Content Scheduling
- Channel-Specific Copywriting
- Account/Profile Creation and Optimization
- Hashtag Management
- Asset Management (Graphics, Video, GIFS)
- Analytics and Hashtag Listening
- Monthly Reports
EMAIL MARKETING
- Strategy + Implementation
- Design and Copy
- Drip Campaigns
- Messaging/Offers Creative
- Competitive Research
WEBSITES + TECHNOLOGY INTEGRATIONS
- Custom Web Development
- WCAG 2.1 AA Compliance
- Custom 3rd Party Integrations
- Faceted and Full Text Search
- Campaign Specific Landing Pages
- Marketing Automation (CRM, ESP, CMS, etc)
- Tag Manager Strategy and Data Integrity
- A/B Testing Setup and Analysis
- Multi-Channel Attribution Modeling
- Business Intelligence Dashboards
- User Behavior Insights
- Cost-Per-Acquisition Analysis
ADVERTISING+MEDIA
- Print and Digital
- Media Strategy
- Media Planning
- Media Buying
- Digital Media
- Print Media
- Broadcast – TV/Cable and Radio
- Outdoor + Out-of-Home
- Audio and Video Streaming
- Cross Promotions
- Stewardship, Maintenance and reporting of all Campaigns
VIDEO + PHOTOGRAPHY
- Concepting
- Script Writing
- Storyboarding
- Model and Talent Selection
- Voiceover
- Art Direction
- On-Site Direction
- Post Production
- Color Correction
- Video Editiing
- Sound Editing
- Motion Graphics
- Optimized Output and Exports
EVENTS
- Our Company Peak Events
- Complete Staffing
- Strategic Planning
- Theme and Decorations
- Catering (Our Chef or Other)
- Tents, Tables, Chairs, Specialty
- Sophisticated or Simple + Large or Small
- Simple Billing
- "Just Show Up"
MANY REFERENCES AVAILABLE UPON REQUEST
Our Branding Strategy:
Launching a brand is a very exciting and creative process that we are passionate about at Peak Seven. Creative design and branding are the foundational blocks that Peak Seven was created upon. Our seven-step process has been successful for many clients in multiple verticals since 1999. One of the reasons we can collaborate so closely with our clients and be agile enough to brainstorm ideas as needed is because we have an entire staff of Art Directors. This allows our creatives to interact with the account and digital team of the agency which in the end delivers a well-thought-out branding strategy. In today’s world of "we need to launch yesterday” our in-house teams work parallel to each other to get the brand established and launched to the market promptly.
Analytics Strategy & Lead Flow
Attracting traffic and engaged users to your website is important. It’s also crucial to study the behavior patterns of users, popular pages, and resources that generate the most leads on your website. Analytic reports provide this valuable insight. We observe patterns to discover details about your traffic and which specific campaigns are performing at the highest level, out of all the leads that are being generated all the way down to the sale inside your CRM. We don’t strictly measure performance by how many leads were generated but also by the quality of leads that are qualified. Tying in Google Analytics data with CRM data is crucial to making quick decisions.
We also develop easy to understand business intelligence dashboards and reports that bring together data from all sources. Dashboards allow us to take the pulse of your marketing campaign in real time. This is gives the ability to determine what marketing channels are producing positive and negative ROI.
Our primary focus is to generate new, high quality converting leads. The core of this strategy is to attract, educate, convert, and retain clients. We will use a wide variety of marketing and advertising channels to reach your target audience and focus on what works best.
PEAK ONE PAGE REPORT
- Spend/Budget Forms (leads) • Phone Calls (leads)
- Conversion Rate • Cost-Per-Lead Sources
- Appointments Made/Kept • Cost Per Sale
- Brand Exposure/Impressions • Market Share Online
- Recommendations